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Communications & Marketing Research

Phoenix professionals have strong expertise conducting communications research that enables clients to effectively identify and reach their prime audience(s). Studies include obtaining feedback from the public and/or stakeholder groups to support the design of communications strategies, branding initiatives, and communications messages, identifying spokesmanship, and segmenting the population to identify target audiences to maximize the efficiency and cost-effectiveness of communications.

Communications research to support marketing and social marketing initiatives are also routinely undertaken. Studies are also used tactically, where results are released as part of the communications process itself.

Communications research includes assessments of:

  • Branding, marketing and communications strategies
  • Advertising concepts and materials, at various stages of development and for various media TV, radio, print and Internet ads
  • Logos and other graphic designs
  • Brochures
  • Organization or program names, slogans, taglines
  • Videos
  • Reports
  • Other materials (e.g. service charters, consumer information)
Communications Research
Phoenix SPI