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Special Audiences

A significant proportion of past research of Phoenix team members has involved special target audiences. Recent research has included studies with students, Parliamentary staff, academics, exporters, housing associations, CPP contributors, senior federal public servants, MPs and Senators, federal, provincial and municipal public servants, various patient groups (e.g. aids, asthma, cardiac), lawyers, linguistic minorities, and disabled Canadians, among many others.

Oftentimes, studies undertaken with special audiences have included different sub-groups within each of the main audiences. For illustration purposes, we identify below a few of these special audiences, along with the different types of subgroup within each that have been researched.

Studies with representatives of not-for-profit organizations have included separate studies with:

  • Charities
  • Hospitals
  • National, regional and community-specific organizations
  • National associations (e.g. patient groups, advocacy, international aid)
  • International agencies
  • Unions
  • Environmental groups
  • Professional associations
  • Public interest groups
  • Peace groups
  • Housing associations

Studies with educators have included projects with a specific focus on:

  • Teachers
  • Principals
  • Academics (post-secondary)
  • High school guidance counsellors
  • Youth community career counsellors
  • On-line training developers
  • School board representatives
  • Representatives of educational & research institutes
  • Post-secondary administrative staff (deans, chairs, housing officers, etc.)

Studies with youth have focused on many specific sub-groups of youth, including:

  • Youth at risk (high school drop-outs, computer illiterate, other risk factors)
  • High school students and graduates
  • French emersion students
  • College/CEGEP students/graduates
  • University students/graduates
  • Students in regulated occupations
  • Post-secondary students living in on/off-campus housing
  • Participants in intern programs (present and past participants)
  • Students as clients/web users
  • Student association representatives
  • Army/air/sea cadets
  • Unemployed youth
  • Youth aged 12-16, which required parental permission

Studies with seniors includes separate studies with seniors who were:

  • Pensioners
  • Internet users
  • Members of a client group
  • Members of a patient group
  • Disabled persons

Studies with public servants have included representatives of federal and provincial governments in Canada, as well as foreign governments. Some focused on specific ministries such as housing, urban planning, economic development, and health. Others included senior executives, including ADMs or equivalents. Studies have focused on public servants:

  • As service providers
  • As service users/clients
  • As stakeholders vis--vis specific initiatives
  • As employees
  • As mentors

Employee studies have focused on:

  • Employees as service providers & as internal clients
  • As managers, non-management
  • Domestic & international staff
  • Current, former, exiting or retiring employees
  • Relocated employees
  • Private & public sector employees
Special Audiences
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