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Seminar on Evaluating Communications Initiatives

Subject Matter

This project involved designing and conducting a seminar for Status of Women Canada to inform staff in the communications branch on techniques that can be applied to evaluate communications initiatives. Specifically, the seminar informed staff about key issues to consider when planning evaluations, the research tools that are available (including their strengths and weaknesses), non-research tools that can be used, the main steps in an evaluation process, and common areas of investigation.


The seminar consisted of a half-day session, and involved a set of leave-behind materials, including a ‘tool kit’ for use with evaluations.

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