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Qualitative Research: Case Profiles

Qualitative research is often used to assess audience attitudes, perceptions, knowledge and behaviour to provide valuable insight. Through the use of focus groups, in-depth interviews and other techniques, robust, detailed feedback can be obtained from the target audience(s). While often used on its own, qualitative research can also be a valued precursor to quantitative surveys, particularly for topics that have not been previously researched.

To see how we undertake qualitative research, we invite you to peruse these profiled case studies of research that has been undertaken by Phoenix professionals.

Commercialization & Sponsorship of the International Space Station
Performance Health Indicators
Multi-Channel Service Delivery
Participants in Clinical Trials Involving Placebos
The One-Tonne Challenge Study
Qualitative Research
Phoenix SPI