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Business-to-Business Research: Case Profiles

Understanding the perceptions of business leaders CEOs and senior executives takes expertise and familiarity with corporate audiences. Surveying this hard-to-reach group requires the development and use of a set of protocols and procedures designed to maximize participation, as well as appropriate sample frames and weighting schemes to ensure that quantitative research is representative of the business population under study (e.g. all businesses, small businesses, business loan holders, etc.).

To see how our experience conducting business surveys can work for you, we invite you to review these profiled case studies of research undertaken by Phoenix professionals.

Small Business Information Needs
On-Line Business Payments
Canada Small Business Financing Act (CSBFA) Employment Impacts
Survey of Self-Employed Regarding Possible Extension of Benefits
Office of Energy Efficiency Communications Study
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