Public Opinion Research
Phoenix is in the business of harnessing the power of strategic perspectives on behalf of its clients. In mythology, the phoenix symbolizes rebirth and rejuvenation, something that effective public opinion research helps clients achieve for their policies, programs, services and communications. The Phoenix promise is to bring insight and innovation to client-sponsored opinion research as a means of generating exceptionally reliable data and analysis, complemented by strategic interpretation and actionable advice. Basing strategy on a keen understanding of audience perspectives is what effective action is all about.
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