Welcome to Phoenix SPI

Obtaining accurate readings of audience perceptions has never been so important to organizations of every description.
A lot is at stake: relevance, credibility, competitiveness – and much more.

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Your strategic partner for research

Getting what you do right is often a matter of perspective – knowing how your products, programs or issues are viewed by key audiences and responding from an informed strategic perspective of your own. Phoenix SPI is in the business of harnessing the power of strategic perspectives on your behalf.

Services

Phoenix SPI offers a full complement of traditional and emerging qualitative and quantitative research techniques. This includes in-person and online focus groups, telephone, mobile and online surveys, as well as data analytics and consulting.

Services

Special Expertise

When you work with Phoenix SPI, you will benefit from our core areas of expertise. We specialize in research central to public affairs, including policy development and review, stakeholders and special audiences, service quality, performance measurement, communications and advertising.

Special Expertise

Our Clients

Phoenix SPI is proud to work with many of the departments and agencies of the Governments of Canada and Ontario, and other respected organizations.

Here’s a list of some of our clients.

Canada Revenue Agency
Canadian Broadcasting Company
Export Development Canada
Elections Canada
Health Canada
Immigration, Refugees and Citizenship Canada
Industry Canada
Royal Canadian Mint
Metis Nation of Ontario
National Defense
Natural Resources Canada
Ottawa Public Library
Service Canada
Treasure Board Secretariat
University of Ottawa
Veterans Affairs Canada

The breadth of research Phoenix professionals have conducted for the Government of Canada is unsurpassed. We’ve designed studies for over 50 departments and agencies, most of whom come back to us time and again.

We understand public affairs research.